A piece in the New York Times on Johnson & Johnson’s new corporate branding campaign says the company urgently needed to distance itself from the “bad press of product recalls and pending litigation,” of which it experienced much lately.
In 2010, the story points out, Johnson & Johnson’s McNeil Consumer Healthcare unit recalled more than 280 million packages of over-the-counter medications including Motrin, children’s Tylenol liquid and Benadryl.
Also in 2010, the ...
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