A study published last summer in the journal Pediatrics found that college-adults exposed to in-store vape marketing could be up to twice as likely to start vaping over time. The research was based on surveys of some 2,400 college students and asked them questions about their exposure to vape and e-cigarette marketing. Exposure included anything from TV and radio to billboards, online, and while physically ...
New Found Freedom and Pervasive Marketing: A Perfect Formula for Sky-high College Campus Vaping Rates
Posted January 7, 2020 in Drug and Medical Device Lawsuits | Product News and Recalls
Juul Lawsuits Escalate from Targeting Marketing Tactics to Claims of Injury and Death
Posted October 31, 2019 in Drug and Medical Device Lawsuits | Product News and Recalls
At this point, news of lawsuits filed against e-cigarette maker Juul Labs over its marketing practices and claims of youth targeting is nothing new. Long criticized for the lengths it went to target the young, a recent onslaught of lawsuits has thrust those marketing tactics directly into the spotlight.
The recent outbreak of vaping-related illnesses hasn’t helped Juul’s situation. And, while scientists still work to determine the actual cause of a sickness ...
continue reading...It’s a Bad Time to Be in the Vape Business
Posted October 18, 2019 in Drug and Medical Device Lawsuits | Product News and Recalls
Vapes. Oils. Juuls. Pods. THC. Nicotine. Lung damage and disease. Death.
The past few months have seen a spotlight turned onto the vaping industry unlike anything it has experienced in its relatively short history. And, depending on who you ask, there are just as many causes for that as there are lawsuits that have been filed as a result.
Momentum has been building against Juul, the preeminent vape manufacturer and the company that thrust vaping into the spotlight, for quite some time. ...
continue reading...New Documents May Provide Proof of Youth Targeting by Juul Labs
Posted October 8, 2019 in Drug and Medical Device Lawsuits | Product News and Recalls
A distinct pattern has emerged in the lawsuits that continue to stack up against electronic cigarette maker Juul Labs. In the vast majority of these cases, young people claim that it was the company’s marketing that spoke specifically to them and encouraged them to try their first puff.
Publicly, Juul vehemently denies that it has ever targeted minors and asserts it exists merely as a less toxic alternative for ...
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