Posts Tagged 'marketing'

Juul Lawsuits Continue to Escalate as Claims Include Deceptive Marketing, Addiction, and Injury

lawsuits continue to stack up against JuulWhat started as a trickle of lawsuits filed against electronic cigarette maker Juul Labs over claims that it tricked young people around the world into puffing away on its vape devices has turned into a flood. New lawsuits have been filed in Kansas, New York, and Illinois and they all follow the same pattern: a young person, once healthy and living a life free of nicotine, is lured in by ...

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New Documents May Provide Proof of Youth Targeting by Juul Labs

House committee finds evidence of Juul youth targetingA distinct pattern has emerged in the lawsuits that continue to stack up against electronic cigarette maker Juul Labs. In the vast majority of these cases, young people claim that it was the company’s marketing that spoke specifically to them and encouraged them to try their first puff.

Publicly, Juul vehemently denies that it has ever targeted minors and asserts it exists merely as a less toxic alternative for smokers ...

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