Medical investigative journalist Jeanne Lenzer has written a piece for the Website Reporting on Health, warning consumers about the stealth advertising techniques that the healthcare industry frequently uses to promote its products.
According to Lenzer, public relations professionals representing the industry frequently pay physicians or other medical professionals to endorse products or services, under the guise of making an independent and unconditional recommendation.
Other tactics include paying professional or patient advocacy groups to make a certain endorsement, and even creating such groups, ...
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