Product News and Recalls

J&J rebranding called well-executed PR attempt

A story in Forbes takes a look at the trend of top global brands issuing public apologies for serious missteps.

The story picks out Johnson & Johnson as an example of a company falling back on a new branding campaign in an effort to win back customers who have turned away because of recent problems.

In Johnson & Johnson’s case, those problems included a string of recalls, including both over-the-counter medicines and implantable medical devices.

Two medical devices have also generated high-profile legal troubles for the company.

A jury recently awarded $8.3 million to a man injured by an ASR hip implant, which Johnson & Johnson’s DePuy Orthopaedics subsidiary manufactured. A number of studies show nearly half of the implants break down and need replacement within six years, as well as having a tendency to shed toxic metal debris in patients’ bodies.

In a separate case, another jury awarded $11.1 million to a woman injured by a vaginal mesh implant that Johnson & Johnson’s Ethicon division manufactured. That case represented the first of more than 11,000 lawsuits about the devices to go to trial, filed by women complaining of health problems that include infection, organ perforation and chronic pain.

Forbes spotlights the new advertising campaign spotlighting “love” as a well-executed attempt at changing would-be customer’s perceptions about the company. The story contrasts Johnson & Johnson’s efforts in that regard with a similar campaign by retailer J.C. Penney over recent actions that have alienated the company’s customer base, which the story says weren’t handled as well.

You should consult with a doctor if you have any ongoing symptoms or health concerns from a Johnson & Johnson product. If you have significant injuries, you should also consult with a DePuy hip or transvaginal mesh lawyer to discuss your legal rights.

See the story here:

http://www.forbes.com/sites/scottdavis/2013/05/02/jc-penney-vs-johnson-johnson-the-difference-between-words-and-actions/