A piece in the New York Times on Johnson & Johnson’s new corporate branding campaign says the company urgently needed to distance itself from the “bad press of product recalls and pending litigation,” of which it experienced much lately.
In 2010, the story points out, Johnson & Johnson’s McNeil Consumer Healthcare unit recalled more than 280 million packages of over-the-counter medications including Motrin, children’s Tylenol liquid and Benadryl.
Also in 2010, the company’s DePuy Orthopedics unit recalled two popular artificial hip replacement models, which have subsequently generated about 10,000 lawsuits.
A jury recently awarded $8.3 million to a man injured by one of those implants, which feature both a ball and a socket coated in metal. A number of studies show nearly half of the implants break down and need replacement within six years, as well as having a tendency to shed toxic metal debris in patients’ bodies.
In a separate case, another jury awarded $11.1 million to a woman injured by a vaginal mesh implant that Johnson & Johnson’s Ethicon division manufactured. That case represented the first of more than 11,000 lawsuits about the devices to go to trial, filed by women complaining of health problems that include infection, organ perforation and chronic pain.
In order to deal with the bad publicity, the company has released a campaign called “For All You Love.”
It’s slated to include television commercials and digital ads, as well as a manifesto about love that will appear in print publications including the New York Times and People magazine.
You should consult with a doctor if you have any ongoing symptoms or health concerns from a Johnson & Johnson product. If you have significant injuries, you should also consult with a DePuy hip or transvaginal mesh lawyer to discuss your legal rights.
See the story here: